Mays Entertainment’s War of Space featuring Mara Elephant Project just keeps on winning awards! After taking home the GOLD ADDY at the local American Advertising Awards, it also took home a gold in the regional competition and qualified for the national competition in Washington, D.C.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
National Award Winners will be announced at the ADDY’s Show on June 10 in New Orleans.
“It has been tremendously exciting to bring the story of human-elephant conflict in the Mara to a wider audience. The inclusion of our film in a number of film festivals throughout the U.S. means that this story and the need to create change in the Maasai Mara and other areas is resonating. Organizations like the Mara Elephant Project are doing incredibly important work to stem the tide of human/wildlife conflict and I hope the takeaway – for all who view our piece – is that they need our support, no matter where you are. To be recognized with a local and regional Gold Addy is great and we’re excited and honored to be heading into the national competition in June. We didn’t intend for this film to become traditional “advertising” pre se but this is a very nice bit of recognition nonetheless in that it furthers our goal for the issues surrounding human/elephant conflict to be heard by wide and diverse audiences.” Matt Mays, CEO, Mays Entertainment
